Our Methodology
Our relationship is based on a shared commitment, which means we are your partners for the long haul.
The methodology we employ follows four simple steps and reinforces our commitment to you.
We start by gauging the organization's commitment to the brand and its success.
Next, we conduct our Brand Value Assessment (BVA), determining where the brand is and starting to identify its hidden potential.
The results of the BVA and our additional research guide us through the Brand Value Optimizer (BVO), which includes a long-term brand strategy and action plan.
We then work with you on implementing the plan, monitoring the results and making any needed tune-ups.
And we keep going, continuing to build value in your brand.
Read about our capabilities and how we use the Paddlewheel.