Columns
We want you to have a solid understanding of how we think. In these columns, you'll read about real-world situations and our take on what was good and what can be better. And each is based on one of the 18 factors that determine brand value. Click on the topic below to see the column.
- Promotion Strategy
- Design
- Consistency of Message
- Pricing Strategy
- Production Capabilities and Limitations
- Customer Service