The Difference
Philosophically speaking, there is a difference between knowledge and knowledge. That’s right. You see, there is knowledge by acquaintance and knowledge by description.
Knowledge by acquaintance (Kennen) is experience-based. It is a direct interaction between an individual and the object she perceives. One philosopher considers this type of knowledge “the highest possible degree of precision and certainty”.
Knowledge by description, on the other hand, is more akin to knowing something because someone has described it to you. “Lee Harvey Oswald assassinated President Kennedy.” We take it to be true because that is what so many have described to us. Had we been there ourselves (for you conspiracy theorists) our experience may be different.
Knowledge by description can be equated to political spin, some forms of word-of-mouth marketing and hype.
That’s not what we are about. We work with you to create a full experience for your customer that goes beyond what anyone says. It becomes a deep connection between consumers and your brand. It creates value. And it takes into account the Paddlewheel.
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By the way, if you want to check out the difference between the two types of knowledge for yourself, see this Wikipedia entry.
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